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The Strategic Planning Process


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Synthesized Strategy Paper

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Discussion Forum


Strategies for Athletics Committee


TCU athletics have enjoyed remarkable success in recent years. This success has improved the university's national, regional, and local visibility. It is likely that our athletic success has contributed to the significant increases in applications we have experienced over the period. The program has been well managed and its ratio of success per dollar spent is admirable.


An intercollegiate athletic program is not without risks however. One needs to look no farther than recent sports page headlines to see how quickly an athletic program can harm the reputation of a university, perhaps irrevocably.


And, of course, an athletic program, like any academic or co-curricular program, is costly. Although athletic programs enjoy strong support from external donors, it is safe to conclude that some athletic expenditures come at the expense of other programs.


The committee's role is to make strategic recommendations regarding our athletic program that will help the university achieve its mission in the most cost-effective way.


Strategic questions

How does the athletic program contribute to the overall mission of the university?

  • What are the benefits and risks of a successful athletic program?

  • What is the value of the positive branding and publicity that the athletic department generates?

  • How does an athletic program contribute to campus diversity?

  • Do TCU's student-athletes receive a university experience that is comparable to that of other students?


Is the level of TCU's commitment to intercollegiate athletics appropriate given its size and mission?

  • Can the university afford continued participation in athletics at the NCAA Division I level?

  • Are the revenue producing sports and the non-revenue producing sports of equal importance to the university's mission?

  • Is the mix of TCU's intercollegiate athletics programs appropriate? What would be the likely effects of adding or dropping sports programs offered at TCU?


Is TCU's commitment to its women's program adequate and appropriate?

  • What steps need to be taken to more fully comply with Title IX?

  • Is it feasible to consider adding one or more additional women's programs in the near future, and if so, at what cost? Would such a cost come at the expense of the men's program or be viewed as an additional financial commitment from university funds?

  • Is our method of funding intercollegiate athletics optimal?


If there are other feasible funding mechanisms, what would be the likely effects of adopting them?

  • What are the revenue and cost expectations for the athletic program?

  • How much more revenue can the program reasonably expect to generate and from what new sources?

  • Should the university allow the athletic department to continue soliciting external funds or is time to focus on other university needs?  

  • How do contributions to TCU athletics affect contributions for other University purposes?

  • Are we playing in the right conference? What would be the likely effects of changing   our conference affiliation?

  • How will the new conference affiliation affect us financially?

  • How important is it to compete in a conference that corresponds to the geographic area from which we draw our students?


Town Hall Meeting

Below are thoughts from faculty, staff and students who attended the April 14 Town Hall Meeting, "Athletics and the University: Building a Stronger Team". If you would like to add to these comments or offer new thoughts, please do so by clicking on the discussion forum link located on the lower left hand side of the VIA Web site.

“We look incredibly good. I think you see that when you look at the graduation rate for athletes.”
- Linda Moore, department of social work

“I really appreciate the fact that they’re willing to work with other departments.”
- Cheryl Cantu-Mireles, academic advisor for the Center for Academic Services.

“The most successful experience will be one that allows them (student-athletes) to have a diversity of experiences.”
- Don Mills, vice chancellor for student affairs

“Student athletes may become better integrated into the campus if they are not concentrated in one residence hall.”
- Kyle Sherer, Moncrief Hall Director

Strategy Paper

Strategies for Athletics committee

Bob Vigeland, M. J. Neeley School of Business
Chris Sawyer, College of Communications
Davis Babb, Athletics/Advancement

Zoranna Williams, College of Health and Human Sciences
Liaison: Bill Koehler